Thus, it is imperative to learn what competitors are doing in terms of graphics. In fact, for most companies, especially eCommerce stores, the graphical data is more important than other types of content.

Those who miss this aspect make a massive mistake as most businesses emphasize visual content as they know its importance. It also includes what kind of graphical data they use. For example, they check their targeted keywords, the use of those keywords in their content, and where they rank over multiple search engines.Ĭompetitor analysis is much more than only checking SERPs and finding keywords. However, many marketers only focus on a few things while researching their competitors. What are the loopholes of their strategy that you can exploit?.What kind of images or other graphical data are they using to strengthen their marketing strategies?.Which specific marketing platforms are competitors using to attract visitors?.What kind of content are the competitors using to catch the audience’s attention?.How are they presenting their products?.Moreover, competitive research also answers the following questions In addition, this analysis assists marketers in learning where they should put their efforts to improve ROI and generate more conversions. Analyzing your competitors’ actions is essential to create a compelling marketing strategy.

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